Best Practices for Optimizing the Social Activity on Your Website
Increase Social Engagement
Social buttons come in many forms and sizes. Choose the form factor that seamlessly integrates into the design of your site. A website with a simple design, may want to use small social icons as opposed to the large ones or have buttons that include the descriptive messaging such as “Tweet” or “Share”.
Place social buttons in prominent and easy to access locations where your users can quickly share your content. For example, use a hover bar for long articles so the sharing option is always present or place the widget below videos where most controls are located.
Use multiple social tools, but make sure to implement the ones that best match the nature of your content. For example, focus on LinkedIn for business content, Facebook and Twitter for Entertainment and Pinterest for pictures, etc.)
Users are constantly accessing content on multiple devices. Ensure that your social tools are on your PC, tablets and mobile websites so they can share your content on any device.
Promote Your Messages
Promote your brand on Facebook and Twitter to gain more followers and subscribers by customizing your Twitter implementation with “via @” options and including Facebook Subscribe in your widget.
Provide your users with your custom actionable message when they tweet on Twitter or share on Facebook to encourage their followers and friends to interact with your content.
Alert users of the most popular content by adding counters or adding a top-trending widget to keep them up-to-date with the latest news.
Sometimes the images and titles of the shares users post do not match the content. By using Open-Graph, you can customize the title, description and image of the share to provide the correct share message.
Evaluate your sharing data such as outbound shares, click-back traffic, and page views to identify the social strategies that have worked and what needs to be improved to maintain and increase user engagement.
Create content that your users find relevant by identifying content with the most share activity. Leveraging learnings about what content is the most social and creating content accordingly, will encourage more social activity and increase traffic back to your site.
Save Users Time
Provide your users with a quick page launch by loading your social widget at the end. This prevents long wait periods and keeps your users happy and engaged with your content.